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Mag. Dr. Maria Jell-Ojobor


Postdoc Research


Phone: +43 4277 - 38158

Fax: +43 4277 - 37941

Room: 04.629

Email: maria.jell-ojobor@univie.ac.at


Curriculum Vitae


Abstract “The governance structure of the international franchise firm”:

We investigate the choice of governance modes of the international franchise firm, i.e. wholly-owned subsidiaries, joint venture franchising, area development franchising and master franchising. Deriving hypotheses from transaction cost theory, agency theory, resource-based and organizational capabilities theory, property rights theory and international strategy theory, we conduct regression analysis on a large-scale survey of international franchise systems headquartered in Europe and the U.S. Overall, the study results will contribute to a better understanding of those determinants that influence the international franchise firm’s successful choice of governance structure based on cost saving and value creation considerations. 



Faculty of Business,
Economics and Statistics
University of Vienna

Oskar-Morgenstern-Platz 1
1090 Vienna, Austria
T: +43 1 4277 38180
F: +43 1 4277 38174
Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0