Lehrveranstaltungen

 SS 2011

Ao. Univ.-Prof. Dr. Josef Windsperger

1. VK: International Market Entry Decision (E)  (040921/1)

This module is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of the existence and market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions. This module will consist of lectures, literature discussion and presentations.

Vorbesprechung: FR: 11.03. HS 5, 09.00-10.30

There is no course tomorrow (March 18, 2011).The next course will be held
Friday, April 1: With the following topics:
Overview of theoretical models
(1) Contingency Theory, Resource-based View, Transaction Cost Theory of Market Entry
(2) Hierarchical Mode of Market Entry

Here is the course plan for the semester:
Overview of theoretical models (1. 4. 2011)
(1) Contingency Theory, Resource-based View, Transaction Cost Theory of Market Entry (1.4.)
(2) Hierarchical Mode of Market Entry (1.4.)
(3) Culture and Choice of Market Entry (8.4.)
(4) Exporting and Export Intermediaries (8.4.)
(5) Ownership and Control under different Market Entry Modes (15. 4.)
(6) Equity Modes of Market Entry: Greenfield, Acquisition, Brownfield Investment (15. 4.)
(7) Non-Equity Modes of Market Entry (6.5.)
(8) Market Entry and Strategy (6.5.)
(9) Choice of Market Entry and Sequential Entry (13.5.)
(10) Choice of Market Entry of Manufacturing and Service Firms (13.5.)
(11) Public Lectures: 9.30 – 12.30 (20. 5.)
(12) Choice of Market Entry of SMEs and Start-ups (27. 5.)
(13) Market Entry in Transition Economies (27.5.)

ROOMS: FR: 18.03. bis 27.05.

09:00-10:30 HS 5 11:00-12:30 HS12

10.6., 9.00-10.30, Hs. 5; 11.00 - 12.45, Hs. 6

24.06.  09.00-10:30 HS 5

Further information See fronter.univie.ac.at

2a. SE: International Strategy and Organization - Advanced Topics (E)   (040312/2)

Muhammad Zafar Yaqub/Prof. Windsperger

Vorbesprechung:
MI 09.03.2011 HS7 14:00-15:00

Termine:
MO 09.05. 16:00-20:00 HS8

DI 10.05. 16:00-18:00 HS6 18:00-20:00 HS8

MI 11.05. 14:00-16:00 HS7 16:00-18:00 HS12

DO 12.05. 16:00-20:00 HS11

FR 13.05 14:00-19:00 HS7

Further information: See fronter.univie.ac.at

2b. SE: International Strategy and Organization - Advanced Topics (E)  (040312/1)

Prof. Windsperger

Vorbesprechung: FR 11.03.2011, HS11, 13:00-15:00

MI 18.05. 14:00-16:00 HS4, 16:00-18:00 HS12, 18:00-20:00 HS9

DO 19.05. 13:00-15:00 SR2, 15:00-16:00 HS6, 16:00-20:00 HS11

FR 20.05.     13:00-20:00 HS11

Further information: See fronter.univie.ac.at

3a. SE: Internationale Unternehmensführung  (040426/1)

Dildar Hussain, Ph.D./Prof. Windsperger

 Vorbesprechung:

DI 01.03.2011 09:00-11:00 SR 1

Termine:

DO 09.06. 09:00-16:00 SR2

FR 10.06. 09.00-16:00 HS 11

SA 20. & 21.06. 09:00-13:00 SR 1

SEMINAR_INFORMATION

Further information: See fronter.univie.ac.at

3b. SE: Internationale Unternehmensführung  (040426/2)

Prof. Windsperger

Vorbesprechung:

FR 11.03.2011, Hs. 11, 11.00-12:30

DO 26.05. 09:00-16:00 SR2, 16:00-18:00 HS11

FR 27.05. 09.00-18.00 SR 3, SA 28.05 09:00-13:00 SR 3

Further information: See fronter.univie.ac.at

4. Diplomandenkonversatorium (040420) (gem. mit Prof. Vetschera)

Erstmals am: 09.03.2011, 09:00-11:00, SR 2

Folgende Termine wurden vereinbart:  4.5., 1.6. und 29.6. 2011, SR 2; Zeit: 8.30 - 11.30

 Further information: See fronter.univie.ac.at

5. PhD-Management: Forschungsseminar  (390022)

gemeinsam mit Hartl, Altenburger, Brazda, Diamantopoulos, Fabel, Heidenberger, Minner, Novak, Pfeiffer, Rauner, Reisinger, Strauss, Vetschera, Wagner, Windsperger, Wirl

Further information: controlling.univie.ac.at/phd-management/